As a branding photographer, I'm passionate about helping my clients create a strong visual identity for their brand. I know first-hand the power of colour in achieving this goal. It's not just about taking pretty pictures - it's about using colour strategically to create a cohesive visual story that captures the essence of a brand and resonates with its audience.
When I work with a client, I take the time to get to know their brand on a deeper level. I learn about their values, their target audience, and their unique selling proposition. This helps me choose the colours that will best represent their brand and connect with their audience. For me, it's all about creating an emotional connection between the brand and its audience.
I believe that using consistent colours across all branding materials is crucial for building a strong visual identity for the brand. Whether it's photography, logos, or packaging, using the same colours reinforces the emotional associations and product/service associations created by those colours. This consistency also helps to build brand recognition and loyalty.
When choosing colours, I take into consideration the emotions and associations that different colours can evoke. For example, greens and earthy tones can reinforce a message of sustainability, while blacks and metallics can create a sense of luxury and sophistication. By using colours strategically, we can create subtle associations with a brand that can be reinforced over time.
It's fascinating to me that colour can also influence purchasing decisions. It's incredible to think that up to 90% of snap judgments made about products can be based on colour alone. As a branding photographer, I'm always thinking about how colour can be used to create a sense of urgency or luxury, depending on the context.
Ultimately, as a branding photographer, I'm passionate about using the power of colour to help my clients create a strong visual identity for their brand. By understanding the emotional associations, product/service associations, and purchasing influences created by different colours, I can help you use colour strategically to create a strong emotional connection with your audience and influence purchasing decisions. It's a fascinating and rewarding process, and I feel lucky to be a part of it.
Amanda from Livefit Nutrition and Health has been a valued subscription branding client of mine for a number of years. She has a clear direction and a well-defined brand, which includes specific brand colours that are integral to her visual identity. As a branding photographer, I always ensure that Amanda’s brand colours are incorporated into our photo shoots, as this consistency helps to reinforce her brand messaging and build brand recognition. Amanda’s commitment to her brand is inspiring, and it’s a pleasure to work with someone who understands the importance of visual storytelling in building a successful business.
Featuring Amanda from LiveFit Nutrition & Health