As a branding photographer, I hear the same thing from so many of my clients: "I'm awkward in front
of the camera" And honestly, it's not just my clients, it's something that many people struggle with.
But here's the thing: awkwardness is real, endearing, and relatable. And authenticity draws people in.
As a photographer, I always encourage my clients to embrace the awkwardness. Don't worry about
being "perfect" in front of the camera, because there's no such thing. Instead, just be yourself. Take a
deep breath and throw your whole self into the process. Don't overthink it, and allow yourself to have
fun. Trust me, it will show in your photos.
One thing that can help you get into the right mindset for your shoot is music. I often suggest that my
clients create a playlist of their favourite anthems to help them get out of their head and into the
groove. Music is powerful, and you are magic. Let the music fuel it.
Another important thing to remember is to submit to the joy. I don't know what it is, but I've run into
so many people who deny themselves certain types of joy. They don't allow themselves to laugh at silly
things or be playful. But during my shoots, I always try to create a fun and relaxed environment. I'll
crack jokes and tell stories to get my clients laughing and enjoying themselves. Even if you have to fake
it, welcome the laughter and embrace the enjoyment - it will shine through naturally in your images.
Of course, it's also important to come with a plan. Before any shoot, I always have a planning session
with my clients to formulate a schedule and key shot list to work through during the day. Having a
specific mission and working off a list can be all it takes to help people get into photo mode.
But perhaps the most important thing when it comes to feeling comfortable in front of the camera is
choosing the right photographer. You want someone who can not only relate to the awkwardness but
can also help you shoot through it. Look for a photographer who makes you feel comfortable and at
ease, and who can guide you through the process with patience and care.
Finally, there are a few other things you can do to boost your camera confidence. Affirmations,
breathing exercises, meditation, visualisations, embodiment, hair and makeup, and a killer wardrobe
can all make you feel like a powerful boss. Don't be afraid to pamper yourself a little before your shoot
- you deserve it.
At the end of the day, the most important thing is to remember that your authenticity is what makes
you unique and relatable. Don't worry about being "perfect" in your photos - just be yourself, embrace
the awkwardness, and have fun. Your audience/ clients will love you for it.
Featuring: Kate from Hez Health